article thumbnail

The Frightening Ramifications Of High-Frequency Pricing

Twist Image

It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). A different price for different people at different moments.

Price 85
article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Does product pricing influence the purchase decisions of your customers? According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

Retail 217
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Challenge of Online Selling for CPGs

Idaconcpts

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. According to an Integrated Marketing Services survey in February 2012, Millenials, Generation X and baby boomers all are looking for better prices, free shipping and same-day service as much as possible.

Retail 136
article thumbnail

4 Financial Trends Marketers Should Know About Gen Z

Pixlee

Gen Z is made up of individuals born between the years 1997 and 2012. Retail Trends. With ages ranging from 8-23 years old, many members of this generation have some portion of their parent’s money to spend on retail items. The reason for this is because they are able to compare many different brands and prices.

Trends 67
article thumbnail

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5 per tweet, like or share.

Campaign 142
article thumbnail

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.

Mobile 167
article thumbnail

When Real Time Becomes Really Real Time

Twist Image

Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. To put it more bluntly: Physical retailers will be hosed."

Retail 111