Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Grade: Good.

Project 178

Project Review Process Team 178

Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. The benefits of using visual communication are many.

Communities 273

Communities Authentication Feed Feedly 273

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Many Ways to Engage.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. Keep your users focused in 2012.

Brands 176

Brands Discount Sites SEO 176

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Want to be part of this?

Twitter 188

Twitter iPad Apple B2B 188

Mindjumpers

JUNE 27, 2012

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. Mobile augmented reality for consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Are these fans engaging with the new content? YouTube has a series of short films about the collection. Instagram has a selection of campaign images.

Campaign 189

Campaign Platform Social Media Microblogging 189

Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Grade: Good.

Project 100

Project Review Process Team 100

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. There is a lot of training and preparation needed in order to create an engaging end result.

Brands 153

Brands Marketing Real Estate Collaboration 153

Mindjumpers

AUGUST 1, 2012

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. The future of social media management platforms. Generally, platforms are topping the hit list within networks’ shopping lists these days. Platform acquisitions from a European point of view.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Want to be part of this?

Twitter 101

Twitter iPad B2B Apple 101

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. Obama produced nearly twice as many blog posts on his website.

Campaign 181

Campaign Engagement Social Media Study 181

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California.

Social Media 266

Social Media Upcoming Platform Feed 266

Webbiquity SMM

DECEMBER 12, 2012

Many of this year’s best posts about Google’s newest social platform were written early in the year. What are the best practices for business use of the platform? Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Over 500 hours of content is uploaded to YouTube every minute. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform. 2012: Watch time. billion YouTube users worldwide.

YouTube 119

YouTube Notification Video Trends 119

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 113

Video HootSuite How To UGC 113

Mindjumpers

MAY 22, 2013

However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it. So, content is still king. The new news feed gives Facebook room for more engagement potential.

Facebook 226

Facebook Activities News Feed 226

Social Media Strategies Summit

FEBRUARY 27, 2020

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. Engagement? million U.S.

Google 184

Google Engagement comScore Facebook 184

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? The record company had also “invested in organically growing an engaged audience” ( The Drum ), with around 2.5

Content 194

Content Film Marketing How To 194

Hootsuite

AUGUST 18, 2020

Fifteen years later, people are uploading 500 hours of video to the platform every minute. But here’s the long answer, too: 2005-2012: View count (a.k.a. For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. 2012: Watch time (a.k.a. view duration).

YouTube 145

YouTube HootSuite Metadata Notification 145

Mindjumpers

FEBRUARY 14, 2013

Home made videos with funny babies , campaign video content to promote a product launch, a live broadcast of a unique event , etc. We’ve witnessed so many stories that got enormously popular incredibly quickly thanks to a brilliant platform that allows every user to share their video with the rest of the world: YouTube.

YouTube 257

YouTube Brands Comparison Communities 257

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

Social Media 186

Social Media Strategy Case Study Airlines 186

Hootsuite

JANUARY 31, 2024

If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. Will it impact engagement? For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Don’t put yourself on their radar by engaging in spammy tactics. And this week, he outdid himself by getting this amazing shot of Supermoon 2012 which was featured on Mashable !

Mashup 113

Mashup Resources SEO RSS 113

Keyhole.co

DECEMBER 19, 2023

Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 The brand has millions of fans and loyalists around the world, which translates to followers on online platforms. Seasonal and thematic content also comes into focus here.

Strategy 52

Strategy Influencer Social Media Meme 52

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. Not so fast. Not so fast.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase. In 2012 he founded a creative design agency. Social Listening.

Trends 166

Trends Marketing Influencer B2B 166

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship.

Instagram 139

Instagram Brands UGC Travel 139

Writtent Blog

AUGUST 14, 2013

One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. Why Engagement Matters. Be Distinct. Report Breaking News. Convert Your Blog Posts into Podcasts.

Engagement 103

Engagement Statistics Study Case Study 103

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? For example, the graphic design app Canva primarily targets creators seeking a simple platform for building designs. It’s probably because you don’t know exactly whom to target.

Social Media 59

Social Media How To Patterns Sports 59

Mindjumpers

MAY 21, 2012

As Jonas wrote last week , the future of successful social media engagement lies in the understanding of how to transform Big Data into business intelligence. Of course you need to know your target group(s) as well as the relevant social media platforms and channels before you can profit from any of your actions. Sounds easy, right?

Social Media 278

Social Media Overview Marketing Groups 278