Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. Keep your users focused in 2012.

Brands 176

Brands Discount Sites SEO 176

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content.

Content 317

Content Film Marketing Loyalty 317

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Many Ways to Engage.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

Twitter 188

Twitter iPad Apple B2B 188

Mindjumpers

JUNE 27, 2012

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. Mobile augmented reality for consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

Adam Sherk

APRIL 24, 2012

For this year’s comparison I started with the group of sites I looked at last year (see Google Page Speed Ratings One Year Later ) and added in the majority of sites from News Organizations on Google+: Which Pages Get the Most Engagement? Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score.

Sites 187

Sites News Yahoo Comparison 187

Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Grade: Good.

Project 100

Project Review Process Team 100

Mindjumpers

OCTOBER 22, 2014

Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Letting different employees participate in creating the Snapchat content can add some new perspectives.?And Let the users create the content: Encourage the users to participate in campaigns by sending images or videos of them using the product.

Platform 229

Platform Brands Content Mobile 229

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post? In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

Adam Sherk

JANUARY 9, 2013

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. So I also compiled the total engagement counts for all of the Google+ pages. 4 TIME 109.73

News 245

News Sites Engagement Google 245

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

Twitter 101

Twitter iPad B2B Apple 101

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Declines in StumbleUpon Traffic: 2012 vs. 2011. One thing to point out is that not every site experienced a decline in 2012.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. However, voters were less likely to engage with posts about the economy.

Campaign 181

Campaign Engagement Social Media Study 181

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format.

Strategy 195

Strategy Marketing Automotive Campaign 195

Jon Loomer

APRIL 24, 2023

What was the impact on my presence (impressions, engagement, and followers) in each case? I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere. The options were repurposing the same content or focusing only on one or two apps.

Platform 177

Platform Video Instagram YouTube 177

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. There is a lot of training and preparation needed in order to create an engaging end result.

Brands 148

Brands Marketing Real Estate Collaboration 148

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. I’d say, yes, everyone has what it takes, no, not all content will entertain people, and yes, entertainment with a bit of indirect promotion is a solid way of generating business from video blogging.

Mashup 113

Mashup Resources SEO RSS 113

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Webbiquity SMM

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 216

Google Tips Bookmarklet SEO 216

Waxing UnLyrical

APRIL 4, 2019

There are three main components to building a successful community: content, engagement and customer service. Think about content as your bait. When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. Engagement.

Community building 197

Community building Communities Hubspot Guidelines 197

Proactive Report

NOVEMBER 12, 2011

Content curation. Once you have the data use that old PR skill called content analysis. It takes a live person with a bright and inquiring mind to read the content and figure out what’s important and what’s connected. Social Media Intelligence is definitely a trend to watch in 2012. Social Intelligence.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Content creation and curation. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site?

Analytics 92

Analytics Trends Social Media ROI 92

Sherrilynne Starkie

OCTOBER 17, 2012

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Mindjumpers

OCTOBER 12, 2019

Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever. It used milestones and pop culture events to create engagement. 2012 was the year that America’s favorite cookie turned 100. Here’s why…. Needless to say, it was a cause for celebration.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Mindjumpers

MAY 22, 2013

However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it. So, content is still king. The new news feed gives Facebook room for more engagement potential.

Facebook 226

Facebook Activities News Feed 226

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

Social Media 186

Social Media Strategy Case Study Airlines 186

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

YouTube 120

YouTube Notification Video Trends 120

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? The record company had also “invested in organically growing an engaged audience” ( The Drum ), with around 2.5

Content 194

Content Film Marketing How To 194

Hootsuite

JANUARY 31, 2024

Will it impact engagement? For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. First, I knew I could easily repurpose the long-form blog content into threads and long-form posts. Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Convince & Convert

AUGUST 5, 2014

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. Read the whole entry. »

Communities 155

Communities Skills Strategy Engagement 155

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch.

YouTube 145

YouTube HootSuite Metadata Notification 145

Unmetric

JUNE 15, 2016

A few minutes ago, we announced the release of our latest toolkit for brand content creators – Discover. The need for a content ideation tool that content writers can use to identify trending topics, gain inspiration and then collaborate with the team is what we seek to address. Along with the 1.2

Data 60

Data Meeting Content Collaboration 60

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Put Content Marketing at the Heart of Your Brand Strategy. Facebook Engagement Rates Continue to Grow [Report]. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. Monetize your social content.

Social Media 266

Social Media Upcoming Platform Feed 266