Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers.

Report 219

Report Twitter Brands Hashtag 219

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JANUARY 18, 2012

It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. Each week on Facebook, more than 3.5

Social Media 280

Social Media Statistics Mobile B2B 280

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

FEBRUARY 6, 2013

Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. It is a matter of brands understanding the true values and dynamics of a community. Measuring responsiveness.

Statistics 227

Statistics Analysis Groups Groups 227

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Challenges.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

OCTOBER 12, 2019

Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever. 2012 was the year that America’s favorite cookie turned 100. They exercized strong brand values. Here’s why…. It used milestones and pop culture events to create engagement.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Mindjumpers

MARCH 14, 2012

Tweet Facebook timeline has got off to a great start with a lot of brands already onboard with the new format. A recent article in Simplyzesty.com quotes that as many as 8 million brands have converted to the new timeline by now. All those who are still on the old format, will automatically get the new Timeline on March 30 th , 2012.

Facebook 260

Facebook Guidelines Features Brands 260

Mindjumpers

AUGUST 16, 2012

from the beginning of 2012, according to statistics released by Facebook at the Game Developers Conference Europe 2012 in Cologne, Germany this Tuesday. The number of users who play games on Facebook has jumped from 205 million last year to 235 million as of today. The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Mindjumpers

APRIL 19, 2012

The new Timeline design rolled out earlier than expected for many brand pages. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis.

Engagement 277

Engagement Facebook How To Eventful 277

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. So, here is an excerpt about the new Facebook Timeline for brands.

Guidelines 273

Guidelines Facebook Policies Price 273

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. A platform for brands? There are only a few brands present on Pheed so far, but any brand that has stories to tell online can use the platform to engage and attract users.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

FEBRUARY 28, 2014

These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Rule number one; we never mention the brand name! In both examples the brand’s presence remains unveiled until the very last minute. Brands Rocking Instagram. Brands Rocking Instagram.

Social Media 221

Social Media Advertising Trends Brands 221

Mindjumpers

JUNE 25, 2012

Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans. Many of us probably recognise this from when we are on the search for information about a brand or product. Here, it is stated that the Skittles brand website had 23,000 U.S. It’s all about planning!

Report 277

Report comScore Marketing Groups 277

Mindjumpers

FEBRUARY 29, 2012

All pages will automatically get the new design on 30 March, 2012. We will be updating this post… This is how Coca-Cola’s Page now looks like: Similar Posts: Expectations of Facebook Timeline for Brands. Tweet As anticipated, Timeline is being rolled out for Pages. The profile photo is square and at least 180 pixels wide.

Features 252

Features Publishing Facebook Brands 252

Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative.

CSR 237

CSR Small Business Case Study Communities 237

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. such as for different sub-brands or different geographic locations.

Study 256

Study Social Media Survey YouTube 256

Mindjumpers

JUNE 27, 2012

Tweet Last month, I asked the question: “ Should brands give up on QR codes ” ? Now, a new and maybe even more engaging alternative has arrived, which might replace the QR codes and allow for brands to interact with their users in unique ways: Blippar. Similar Posts: Should Brands Give Up on QR Codes? Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

APRIL 27, 2012

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. How to Create Engagement Through Facebook Timeline.

Engagement 215

Engagement Social Media Facebook Examples 215

Mindjumpers

MAY 22, 2013

Similar Posts: What Facebook’s New News Feed Means For Brands. 2012 in Recap: The Year of Visual Social Media. Here are some of the data that I am referring to, but you can see all twelve the photos in Facebook’s photo album. Photos: Facebook. How To Make An Outstanding Cover Photo Following The New Facebook Rules.

Facebook 226

Facebook Activities News Feed 226

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. When someone interacts with your brand page on Facebook, it will tell something about that person’s identity. Huggies, a company providing diapers, baby products and baby supplies, wanted to increase their exposure in Hong Kong, and at the same time launch their brand page on Facebook.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

JUNE 15, 2012

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Brands including Coca-Cola, New York Times and Red Bull. Facebook Private Messaging for Brands.

Study 259

Study URL Feed Feedly 259

Mindjumpers

JULY 2, 2012

The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. So if your brand has a unique visual content to share, you should certainly consider joining the platform.

Instagram 279

Instagram How To Hashtag Communities 279

Mindjumpers

APRIL 2, 2012

Tweet The submission deadline for entering your work to Bees Awards – the international social media marketing awards for communication professionals – has been extended to April 12, 2012, adding over a week to the deadline. The majority of the entries came from large international brands such as Ford, Ikea, Disney, Pepsi and Toyota.

Campaign 157

Campaign Meeting Social Media Review 157

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. The brand is offering its card members a great reason to tweet about promotional offers. American Express has joined the league.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Mindjumpers

SEPTEMBER 26, 2012

Justin Timberlake(@jtimberlake) September 24, 2012. What this involves for brands is yet to be known, but I think many brands with a strong visual identity will see the benefit of the visual storytelling, which the platform calls for. Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?

MySpace 269

MySpace Tumblr Social Networking News 269

Mindjumpers

APRIL 11, 2012

Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. Here are some recommendations like establishing a Social Analytics Dashboard and making use of Social Marketing Funnel (model). To read more about this, you can download the report by clicking here. Google Analytics Unveils a Set of Social Reports.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

FEBRUARY 3, 2015

A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. No one should be in doubt about the sender, but don’t overexpose your brand and logo. Similar Posts: The Importance of Localized Branded Content on Social Media. Flexibility. Mindjumpers and video.

Groups 100

Groups Groups Features Video 100

Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard.

Features 220

Features Policies Mobile Module 220

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone.

Social Media 254

Social Media Privacy Nielsen Social Networking 254