Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua. Jeff discusses the pros and cons of the controversial gated content topic, sharing valuable ideas from both sides of the debate. .’

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Content B2B How To Energy 60

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The number of worldwide social media users is projected to grow from 2.1 billion by 2018.

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Social Media Marketing Survey Metrics 100

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? The modern marketer needs to be incredibly quick on their feet, which is why developing a tried-and-true list of content creation tools and resources is critical to winning success and SEO benefits beyond your wildest dreams. Probably not.

Tools 91

Tools Content Blogger Curation 91

Buzz Marketing for Technology

JUNE 5, 2013

Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. The thick of the 2012 holiday season is here. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Koka Sexton

JANUARY 14, 2013

Your profile should be used as a resource, not a resume. decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012. Time is the scarcest resource and unless it is managed nothing else can be managed.” ” Peter F.

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B2B Social CRM LinkedIn Class 92

Webbiquity SMM

OCTOBER 16, 2012

Social Media and Human Resources. 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ).

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Social Media Hubspot B2B Marketing 229

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. You really shouldn’t be surprised at this trend, however, considering the many resources available and comparative ease of use and cost-efficiency social media marketing brings to the table.

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Trends Content Marketing Curation 95

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. 71% of B2B consumers said they have been disappointed by the content they engage with. You may put all the resources and energy into a piece of content, but if you only take one shot at it, you will likely fail. This was the birth of the agile marketing manifesto.

Content 60

Content Marketing Process Energy 60

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media Marketing Guides and Tips.

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Social Media Resources Tips Policies 213

Convince & Convert

MAY 1, 2015

That’s due, in large part, to the ability to spend more time and resources on developing their strategy. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since. jwsteiert Tweet This. Read on for the full highlights: [link].

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Kikolani

DECEMBER 14, 2012

Last Fetching Friday of 2012. The Resources Mashup. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. B2B brands can learn from and apply these mom-centric B2B content cases. Blogging / Content. Business / Career.

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Mashup Resources SEO B2B 134

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. The Top 20 Twitter Clients being Used in 2012 by WindMill Networking. Twitter Tips for Newbies.

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Tools Tips Twitter Klout 203

Kikolani

JUNE 29, 2012

The Resources Mashup. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank.

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Mashup Resources eBook RSS 115

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. B2B And A Resistance To Video Marketing by B2Bbloggers. Quantify the biggest brand topics.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 9, 2013

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Contending that “P.O.E.M.,

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

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B2B Trends Analysis Marketing 293

Keyhole.co

JANUARY 30, 2024

In fact, TikTok counted around 37 million users who were born between 1997 and 2012. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals. In case Gen Z makes up most of your target audience on social media, Instagram and TikTok are the channels for you.

Social Media 59

Social Media How To Patterns Sports 59

Mindjumpers

SEPTEMBER 18, 2012

When picking social media platforms, remember, that Facebook is not your only choice, but it is not a solution to open multiple accounts if you haven’t got the time and the resources for proper community management of the sites. Similar Posts: Study: The Global Social Media Check-Up 2012. How Social Is B2B? Infographic].

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Platform Brands Automotive Tumblr 268

Convince & Convert

MARCH 8, 2013

LinkedIn, too, has potential, especially in the B2B market and with the recent changes they have made. In November 2012, 54% of companies were using Instagram, while just three months later, that percentage had risen to 59%. For such a content-producing powerhouse , e-books and SlideShare are key. via eMarketer.

Curation 128

Curation Content How To LinkedIn 128

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

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LinkedIn B2B Social Networking Groups 200

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. In Part Two, I will be giving you tips on how to implement these tactics to be effective, resourceful and efficient.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

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LinkedIn Tips Hubspot B2B 207

Writtent Blog

JULY 9, 2013

Make it a point to read one of these amazing – and free – resources each day for the next 3 weeks. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. Are there any outstanding resources that didn’t make this list?

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Case Study Study Research Report 105

Koka Sexton

MARCH 24, 2013

As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. I collected some great resources and wanted to share: New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE.

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Company LinkedIn Hubspot B2B 109

Pixlee

JUNE 23, 2017

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across channels to attract and retain ideal customers.

Marketing 40

Marketing Content Applications Campaign 40

Mindjumpers

AUGUST 28, 2012

She also writes about all aspects of marketing and sales on an online resource that covers a multitude of topics, including who should earn marketing certifications and how they can improve your business. billion last year in advertising alone – and the estimate for 2012 surpasses $5 billion. How Social Is B2B? Infographic].

Strategy 228

Strategy Facebook Metrics Advertising 228

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” B2B Marketing Research and Statistics. How are marketers measuring social media success?

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Statistics Research Social Media B2B 190

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

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Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

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Statistics Social Media B2B Marketing 198

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. If you’re a B2B company that gets four tweets a day, to say that you need to staff that nights and weekends is probably not worth the additional expense, but you never know.

Social Media 117

Social Media Committee Team Questions 117

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. A recent research by Content Marketing Institute proved that 83% of B2B marketers use email newsletters for content marketing. You can use the resources below to further learn more: 1. B2B marketers that use blogs receive 67% more leads than those that do not. Sound familiar?

Adsense 60

Adsense Blogger Hosting List 60

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. A recent research by Content Marketing Institute proved that 83% of B2B marketers use email newsletters for content marketing. You can use the resources below to further learn more: 1. B2B marketers that use blogs receive 67% more leads than those that do not. Sound familiar?

Adsense 60

Adsense Blogger Hosting List 60

Buffer Social

JUNE 1, 2016

I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. But social media is well worth their time: According to a 2012 BRANDFog study , having a social CEO builds greater trust, brand loyalty, and purchase intent. Like Benioff, it’s a safe bet your company leaders have jam-packed schedules.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

MAY 14, 2013

more here in 30 of the best business blogging guides and resources of the past year. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Why You Want To Be the Last Blog Standing by Outspoken Media. Reporting that “the number of Inc. 20 Ways to Improve Your Blog by TribalCafe.

Resources 195

Resources Tips Syndication SEO 195

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. 2012 Social Media Marketing Industry Report. Key findings.

Strategy 247

Strategy Survey B2B ROI 247

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. But it really is a beautiful way to present otherwise boring resources. For social business or social media over 2012, it’s one of my six key objectives, to use brand humanization.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

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Tips Facebook Tools B2B 219