Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua. Jeff’s Social Media Blog. It’s what you have to do. Oracle Marketing Cloud Blog. Jeff’s Book. Jeff’s Twitter.

Content 60

Content B2B How To Energy 60

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? The modern marketer needs to be incredibly quick on their feet, which is why developing a tried-and-true list of content creation tools and resources is critical to winning success and SEO benefits beyond your wildest dreams. Probably not.

Tools 91

Tools Content Blogger Curation 91

Buzz Marketing for Technology

JUNE 5, 2013

Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. The thick of the 2012 holiday season is here. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Koka Sexton

JANUARY 14, 2013

As a geek, I welcomed the idea that I could find a way to blend tech into my sales efforts and the first and easiest way was to leverage social media. Social networks open up an entirely new game for you to play and it’s a very profitable one. Your profile should be used as a resource, not a resume. ” Peter F.

B2B 92

B2B Social CRM LinkedIn Class 92

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

MAY 20, 2014

Social media marketing is the most popular content promotion tactic by a mile. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Otherwise, it’s a complete waste of resources. Or more accurately, by 6%. eNewsletters Top Blogs.

Trends 95

Trends Content Marketing Curation 95

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. 29 Social Media Leaps of Faith by Heidi Cohen.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Kikolani

DECEMBER 14, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Last Fetching Friday of 2012. The Resources Mashup. B2B brands can learn from and apply these mom-centric B2B content cases. Blogging / Content.

Mashup 134

Mashup Resources SEO B2B 134

Kikolani

JUNE 29, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. What Marketers Need to Know About the Bing in 2012 – Bing has gone through a lot of changes in 2012. Related Posts.

Mashup 115

Mashup Resources eBook RSS 115

Webbiquity SMM

JANUARY 9, 2013

How can your organization utilize social networking principals and tools to improve operations across departments? Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection.

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

B2B 293

B2B Trends Analysis Marketing 293

Mindjumpers

SEPTEMBER 18, 2012

Which social platforms work better for what industry? When you want to pick the right social platform for your brand, it is important to know where your target audience is. It is always a good idea to look into social network demographics. Similar Posts: Study: The Global Social Media Check-Up 2012.

Platform 268

Platform Brands Automotive Tumblr 268

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. .”

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

AUGUST 28, 2012

She also writes about all aspects of marketing and sales on an online resource that covers a multitude of topics, including who should earn marketing certifications and how they can improve your business. Roughly 94% of all businesses utilize at least one social media platform as a brand marketing strategy. How Social Is B2B?

Strategy 228

Strategy Facebook Metrics Advertising 228

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. In Part Two, I will be giving you tips on how to implement these tactics to be effective, resourceful and efficient.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. It actually looks really good.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

MAY 14, 2013

Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. ” Facebook will Turn Off all FBML on June 01, 2012.

Tips 219

Tips Facebook Tools B2B 219

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

APRIL 29, 2014

The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. How to Amplify Your Content Strategy with Social Media Advertising by Content Marketing Institute. .” Couldn’t agree more; it’s a vital component of a WPO strategy.

Brands 204

Brands SEO Press Release Engineering 204