Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

SEO 188

SEO B2B Social Bookmarking Organization 188

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). Sometimes, the only unifying quality is that they all represent the same brand.

Marketing 109

Marketing Mobile B2B Apple 109

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

B2B 100

B2B SEO Social Bookmarking Sample 100

Twist Image

MARCH 4, 2016

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. What is the evolution of brands in our digital age? Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. billion last year to 2.5 V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

FEBRUARY 27, 2017

Of the top brands using Instagram, 60% use the same filter for all content. Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. 94% B2B organizations rely on LinkedIn for content marketing and distribution. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Buzz Marketing for Technology

FEBRUARY 12, 2014

Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!)

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

B2B 293

B2B Trends Analysis Marketing 293

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Consumers Are Mobile. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

Oktopost

AUGUST 15, 2022

No one expected Facebook to become the 7th most valuable brand in the world in 2022. In 2012, Facebook launched their mobile ads program, and also acquired Instagram. In the same year, Chinese internet company Bytedance merged their social platform TikTok into Musical.ly, and launched internationally under the TikTok brand.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012.

Statistics 190

Statistics Research Social Media B2B 190

Twist Image

AUGUST 16, 2012

When people ask me if this is a bubble, I am quick to answer "no," based solely on this quote by Simon Khalaf of Flurry from March 2012: "In 1999, there were 38 million broadband Internet users worldwide. How inclined will you be to read a sponsored story from a brand? " Is it a bubble? Did it pop? business model.

Social Media 102

Social Media Adwords Advertising LinkedIn 102

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. B2B Marketing Insider ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 44% of direct mail is never opened. •

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. But I wonder if the thought there is, “Well, then we’re giving the credit card to the brand, not to Facebook.” Are you guys getting a lot of mobile and tablet usage?

Sharepoint 115

Sharepoint Meeting Social Media Team 115

ProBlogger

MARCH 25, 2012

Since December 2012, news of Pinterest, the popular image-based sharing platform, has dominated the technology and marketing blogs. The iPhone app is a great way to successfully tap into the mobile and social marketing trend and enable users to experience your brand in a different way. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

MARCH 11, 2013

How are agencies and brands successfully integrating owned, earned and paid media efforts? ” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s Search Critical in Brand-Building Strategies by eMarketer.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 2, 2010

Really, what is social media from the brand perspective but email 2.0? to be larger than email by 2012 doesn’t hurt, either. This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

JUNE 24, 2016

Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Jess : I think the biggest reason why content has become so important is because people are able to have all of the information that they could have ever wanted at their fingertips literally with their mobile phones and of course at their computers. Kate : Awesome.

Content 113

Content How To eBook Platform 113

Webbiquity SMM

MAY 14, 2013

No other endeavor can be better to promote you or your brand as a subject matter expert,” Steve Goldner offers seven tips for blogging success, such as utilizing your passion, speaking (writing) naturally, and posting on a consistent basis. 20 Ways to Improve Your Blog by TribalCafe. by Heidi Cohen. Want to Increase Blog Traffic?

Resources 195

Resources Tips Syndication SEO 195

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88