Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Mindjumpers

JANUARY 18, 2012

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.

Social Media 280

Social Media Statistics Mobile B2B 280

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless.

Brands 129

Brands Analytics Data Metrics 129

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1.

Social Media 121

Social Media eBook Mobile Data 121

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video.

Twitter 101

Twitter iPad B2B Apple 101

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Marketing Survey Metrics 100

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. They give you access to user-generated content that can be used to promote your brand further. 2. Use Consistent Branding Assets Across Social Media. So don’t wait any longer—start forging a powerful online brand presence today!

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

SEO 188

SEO B2B Social Bookmarking Organization 188

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. Sometimes, the only unifying quality is that they all represent the same brand.

Marketing 109

Marketing Mobile B2B Apple 109

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Meeting 186

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Ari Herzog

AUGUST 8, 2012

August 6, 2012 marks the date when Peter Kim and Todd Defren announced their freedom. — Peter Kim (@peterkim) August 6, 2012. — Todd Defren (@TDefren) August 6, 2012. When he's not blogging, Ari helps brands improve their digital media marketing. Peter went first. I’m a free agent goo.gl/fb/17Xh6.

B2B 136

B2B Review Company News 136

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

B2B 100

B2B SEO Social Bookmarking Sample 100

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Flextronics sent its first tweet on October 1, 2012. My Connection to Flextronics. How Flextronics Met Me. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Twist Image

MARCH 4, 2016

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. What is the evolution of brands in our digital age? Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . via MarketingCharts.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile Marketing Mitigates Risk. We as marketers have been trained to think we can outsmart the consumer by being creative. 25% of those disappointed will never engage with that brand again.

Content 60

Content Marketing Process Energy 60

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Freelancing. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Content 60

Content B2B How To Energy 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. can tell B2B marketers precisely whether or not their content is targeted enough.

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

AUGUST 17, 2015

James’ subject line is particularly great because it has the chutzpah to use those bold caps on “DOUBLE” paired with the more B2B caps-throughout style across the rest of the subject. Subject: Your Marketing Sucks: Why You Need to Think Local. Get more content like this, plus the very BEST marketing education, totally free.

Statistics 60

Statistics API B2B Groups 60

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? more engagement than posts excluding them.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Oktopost

JULY 28, 2020

But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue. The first step would be to research the brand and the people. So if it’s not social selling, then what is it?

B2B 103

B2B LinkedIn Training Research 103

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MAY 1, 2015

Now they’ve learned to focus their efforts on channels that are able to support the three pillars of their strategy: service, brand reputation, and commerce. “I The Director of Communications had previously been split among the three brands in addition to internal communication and PR. They felt the need to be everywhere.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

JUNE 27, 2023

Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Social media manager.

Travel 93

Travel B2B Automotive Campaign 93