Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing. Responsible party for setting it up right?

ROI 140

ROI Social Media Social CRM Survey 140

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts. The success metrics you use are based on the core business objectives you selected for your blog at the outset.

Questions 148

Questions Sample Samples Blogosphere 148

Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. This is a young guy in college, and he gets what measurement is and isn’t.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. In this case, the local organizations are pushed out by the larger national volunteer organizations and they may miss out on some search traffic. These fine folk did: Jan.

Google 254

Google Class Creative Commons Yahoo 254

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

NOVEMBER 7, 2010

Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. Especially if your shit service is broken from within. And no, I’m not making any political comment; just a practical one. The operative “p&# here is practical. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. Glad thats over with.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

Id love to see some metrics on the effectiveness of advertorials. I, as a blogger, dont ever expect the same amount of credibility as a trained journalist. But, if people get paid for reviews, credibility will go down the tubes. Rich: Appreciate your thoughts. Joe: You and I share interest for sure! Tks for the kind words.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

List 161

List Class How To Comments 161

Convince & Convert

AUGUST 25, 2011

I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book. There are 16 live Webinars during the Facebook Success Summit, and you can attend any or all or none of them during their time slots. Pure content awesomeness.

Eventful 128

Eventful Social Media B2B Conference 128

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

JUNE 10, 2021

Depending on the tools you use, you can see how each send performed or get metrics per subscriber. Upcoming webinars, or recordings of past webinars. Of the number of emails that are opened, 81% are on mobile , a number that has drastically increased from 27% in 2011. Industry news. Customer testimonials. Mobile friendly.

Newsletter 132

Newsletter How To Marketing Template 132

Small Business Mavericks

APRIL 16, 2011

That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively. Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. No, the problem is that most people gravitate to PR because they are "word" people and not numbers people, so metrics scare them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Hootsuite

FEBRUARY 24, 2021

Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Snapchat: September 16, 2011. It can be adjusted based on the engagement metrics that are most stable, or matter most to your organization. What are vanity metrics? How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Waxing UnLyrical

NOVEMBER 21, 2010

Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). by Daniel Sitkin at Metrica’s Measurement Matters. Why: it’s one of the most important questions we can – and need to – ask. Why: Measuring the channels is not important. These fine folk did: Jan.

Postrank 119

Postrank Conference Tourism Analytics 119

Kikolani

MAY 18, 2012

A Guide To Developing Your Content Marketing Strategy – From the webinar “Implement These 10 SEO Tips, You Must” comes a guide to developing a comprehensive content marketing strategy. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals.

Mashup 115

Mashup Resources WordPress RSS 115

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 6, 2012

Angela Brown helpfully summarizes the Facebook changes made in late 2011, including how to obtain a vanity URL, the ability for non-friends to subscribe to your updates, changes to privacy settings, and Facebook’s Smart Lists, which “allow for more robust filtering and targeted posting, among other great features.”

Tips 219

Tips Facebook Tools B2B 219

Convince & Convert

APRIL 19, 2012

Jay : That’s why it’s so important when you’re putting together metrics for your campaigns. I launched Social Triggers officially in March of 2011. To say “OK, maybe I’m not ready to convert back, but get me on the email list, download the e-book, sign up for the webinar.” Derek : Yeah.

CPM 118

CPM Advertising CPC Compete 118

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. See Conversion rate.

List 145

List Social Media HootSuite URL 145

Writtent Blog

AUGUST 3, 2016

The single most important metric to consider when optimizing pages for SEO is index status. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. He is a motivational speaker in the morning and an SEO and analytics guy at night.

SEO 0

SEO Google Sites Engineering 0