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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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The Perfect Website For Off-Line Marketing

Small Business Mavericks

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? It’s called Meetup. Really simple, right?

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Do You HAVE To Blog Every Day? | Small Business Mavericks

Small Business Mavericks

One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. For everything you do in your business, there is a cost-benefit analysis.

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? The lesson to learn from all this is this: If you are going to step into controversy deliberately, be sure to count the cost. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# GoDaddy has been the center of controversy before.

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Small Businesses Turn to Social Before Search

Saying It Social

Findings from a recently conducted “Small Business Search and Marketing Survey&# by American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) , show that second only to websites, Social Media is the top online marketing tool for small businesses.