2011 Campaign Industry ROI 
Akamai Marketing
DECEMBER 22, 2011
2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI.
Writtent Blog
MAY 20, 2014
Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). 65% of Content is Based on Industry Trends. After Yahoo!
Waxing UnLyrical
OCTOBER 22, 2010
So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#
Convince & Convert
JULY 7, 2011
average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. I give Buca credit for putting so much weight behind their liking campaign. Thus, we’ll stipulate that 730,000 eClub recipients are on Facebook.
Hootsuite
MAY 13, 2020
There’s a reason the influencer marketing industry is booming. Lorenz traces its social media etymology way back to 2011 on YouTube. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Or re-emerging.
Proactive Report
JULY 3, 2011
In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Source : Hubspot Facebook Marketing Update Spring 2011).
Webbiquity SMM
JANUARY 2, 2013
While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Need more evidence that measuring social media ROI is hard? Marketing Charts ). Marketing Charts ). eMarketer ).
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