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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. To see how the campaign works, check out this video: Learn how to Blip a Budweiser Blippable image from The Confluence on Vimeo.

Campaign 188
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

Marketing 199
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Writing Around the Web – Social Media ROI, Google+, and Local Search

Kikolani

Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. What’s at stake in this blogging contest? The thing I have been been trying to win for over a year now – a brand new iPad!

ROI 126
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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI.

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Your Tax Dollars: U.S. State Department Pays $630,000 for Facebook Likes

Bill Hartzer

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. Well, there goes another waste of our taxpayer dollars.

Facebook 164
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Social Media is a Helpful Tool – But NOT Behind the Wheel!

The Social Media Incubator

by admin on April 21, 2011 Social media is an incredibly convenient communication vehicle and a powerful business tool as well. As the Star Tribune reported today, law enforcement is taking distracted drivers seriously in a one-day crackdown as part of a statewide campaign in Minnesota to stress the dangers and reduce crashes for drivers.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255