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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 180
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app. Stripe payments make up 98.5

Price 70
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Flashback: What Social Was Like in 2010 vs. 2020

Ignite Social Media

Twitter – 2010. Twitter’s logo Larry the Bird undergoes a makeover , becoming a sleek silhouette very similar to what Twitter uses today. However, the name Larry has since been laid to rest in favor of simply referring to the logo as “the Twitter Bird”. Twitter launches. Credit: Shareaholic.

MySpace 134
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Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. They hop on Twitter because their competitors are there, but they have no strategy in place. Is your website mobile?

Hitwise 111
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. It’s a fact: People buy from people they know, like and trust. Trend #7 – Make a Mobile Version of Your Website!

Trends 279
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PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. Do you think that fits the state of the Twitter developer market?).

Twitter 189