Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Im looking forward to reading more of your posts!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] » pr-media-blog.co.uk Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Regardless, thanks for visiting!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. It’s either/or.

Project 170

Project How To Class Posterous 170

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. What’s your social currency? This will not kill the event or incentive industry. Utilize your sponsorships to get more attendees and less signage.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

DECEMBER 24, 2010

Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Regardless, thanks for visiting! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. We’ll pick up where we left off last week, discussing social media ROI. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Thanks so much for stopping by WUL!

Class 179

Class Creative Commons Postrank Flickr 179

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. What Horrible Things Did Time Magazine Do in 1964?

Press Release 126

Press Release Digg News SEO 126

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. 5 takeaways on social media and politics , by Dave Fleet. Do you really need another reason?

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# If you don’t disclose that someone’s blog post about you is not a piece of earned media, you lose credibility. Alas, the issue is even stickier for bloggers than it is for companies. My opinion on this is nuanced.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

Class 227

Class How To Applications Course 227

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Your company is merging. One of the age-old questions, eh? by John Taylor. Read All About It!

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

SEPTEMBER 30, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Regardless, thanks for visiting!

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Lists are as important as you think they are.

List 161

List Class How To Comments 161

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Regardless, thanks for visiting!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 10, 2010

And Bryce has already talked about how social media changed his life. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Social karma works in strange ways.

Class 226

Class Blogosphere Blogger Creative Commons 226

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. NOW HEAR THIS : No one wants to read your overly edited, specifically written to attract media attention, 1 page maximum dribble. Entertainment.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. At this point, a wake-up call is imperative. Enter Qwitter. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook?

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.”

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. Goats, not sheep.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

DECEMBER 2, 2010

1 We preach connections and relationships in social media, so it is very much about "who you know." When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire. HAPPO Days Are Here Again | Waxing UnLyrical says: February 23, 2011 at 6:02 am [.] Thanks so [.]

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# link] @shonali 's [.]

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. After all, who wants to do business with a company that has a “bad&# name? Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with. Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Kikolani

SEPTEMBER 25, 2012

What worked in 2011 may or may not be as effective in 2012. I created pillar pages to market my writing across all blogs on topics including blogging , business , SEO , and social media. These are typically bad news unless you’re talking about a blogroll link with a highly relevant blog. Social Media.

Questions 167

Questions Adsense Marketing SEO 167

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness. Read All About It!

Class 248

Class Avatar Cause marketing Postrank 248