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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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The Gig Economy, Social Media and the Future of Work

Socialmedia.biz

Growth of the gig economy and social media. When the recession hit in 2008 , it saw the birth of freelancing apps, such as TaskRabbit and online storefronts like Shopify. As social media platforms started to grow, so too did a new form of employment. Social media has many roles.

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Entrepreneurial resources

The Marketing Blog

Home About In the Media Twitter’s Retweet feature (beta) Criticising Social Media ? I write about Social Media and how it is being used as a conversational channel by individuals and organizations. November 26, 2009.5:10 The scope of my blog-posts span across the Enterprise 2.0 Theme: Pressrow.

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Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It made me think about the largest company in the UK without a Twitter account.

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Criticising Social Media ?

The Marketing Blog

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180
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Directory of All Things Twitter – Finally!

Almost Savvy

Posted by Irene Koehler in Business , Social Media , Twitter on September 30, 2009 | 5 responses Twitter can be confusing, especially when you’re just getting started. The Twitter website itself is fairly simple. Do you expect oneforty.com to be a helpful resource to you? Does it Work?

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