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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Share it on StumbleUpon. So here is my take …. Take for example your classic white paper.

B2B 198
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My Contribution at PaulWriter.com

The Marketing Blog

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. What is your Facebook plan?

Web 2.0 152
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Enterprise 2.0 Conversations

The Marketing Blog

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” Market Predictions Vary so Greatly? Share this: StumbleUpon Digg Reddit 5 Comments Filed under Web 2.0 Enterprise 2.0

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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Reply Rajesh Kumar August 9, 2008 at 2:39 am Interesting list. A simple and easy import for me.

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Preventing Social Media Spam

The Marketing Blog

for this and sceptical organizations could roll-out this app to save productivity costs. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0 Third-party app: If (1) doesn’t hold true, a third-party vendor could build an app. What do you think? Theme: Pressrow.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. The only substantial cost for you is time. Is MySpace marketing really worth it? How can I market effectively with Flickr ? How do you do #1?

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom.

Startup 109