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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? The general public was naturally skeptical of letting strangers share their homes.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

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Rework – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Rework – Video Book Review Written on August 1, 2010 by Justin Levy in books , reviews , video 2 Comments - Leave a comment! For more of my thoughts on the book, here’s a quick video.

Review 187
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Inside Larry & Sergey's Brain [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inside Larry & Sergey’s Brain [Book Review] Written on June 30, 2010 by Justin Levy in books , google , reviews , video 0 Comments - Leave a comment!

Review 211
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Inbound Marketing – Video Book Review

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment!

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