Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

JUNE 27, 2008

No comments yet. » Your comment. Want an image to appear near your comment? Notify me of followup comments via e-mail. Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. Name (required). Go to gravatar.com.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Convince & Convert

APRIL 15, 2010

Your feedback, comments, and support are what keep me doing this. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Is Your Company in the Content Marketing Industry? And guess what? Consider a company like Kodak.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Thanks for comment Kyle.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm really looking forward to this, Jay!

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Please thank them for their contributions with your attention, comments, and tweets.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. “The mainstream gaming market will always be native. Gaming drives a large percentage of native app revenue.&#

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off. As another comment noted, it anchors the header better. link] Social Email Guy Voted 3 before seeing comments. Intentional?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Diva Marketing Blog

JUNE 10, 2009

Although Diva Marketing had its 5th blog birthday last month I felt a like a stranger in my own home town. But when it came to the cool Atlanta divas working in social media marketing my network was sadly struggling. That search morphed into the creation of a resource list of the Atlanta Women in Social Media Marketing.

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. The comments are yours.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. link] #SMM [link] Doktor Marketing Would You Try It With a Fox? You'll like it.&# He tries it and he does.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Diva Marketing Blog

JUNE 2, 2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -

Social Media 53

Social Media B2B Delicious Wiki 53

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Social network connectivity is becoming the post-modern email newsletter. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Bare Feet Studios

OCTOBER 6, 2008

If you want more info or have questions, please leave them in the comments and I am happy to address them! Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too.

Overview 40

Overview Video Viddler Conference 40

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. All of us have influences. People who have educated, inspired, engaged, supported us.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. friends!) – Posted using Chat Catcher [link] BGJayJay (Jason Amunwa) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Leave a comment please. There’s been a bit of news about it recently.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 4, 2010

Okay folks, the comments are yours. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Please tell me (and Phil) how social media is changing YOUR company. Im Jay Baer.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MAY 13, 2010

Leave them in the comments, and I’ll expand the collection. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. I am not proclaiming that I own any of these, or even that they were originally mine, only that they are the ones that I actually use day-to-day.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Bravo, Clay. – [link] [link] Mads Kristensen Definately a book for intense consumption.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below.

Social Media 117

Social Media eBook Strategy Social CRM 117

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Here’s my list for 2008. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116

Compete Conference Organization Social CRM 116