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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Fortunately, as knowing more about your customers has increased in importance, so have the tools available to gain that understanding. A variety of free tools from Google can help you understand customer needs, based on what people are looking for, and when. Google AdWords Keyword Tool. Google Trends.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Do your customers have a need for community, convenience, or collaboration? Excellent post.

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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. However, although employees can be a powerful tool in promoting your employer brand it is vital that they are empowered to act as ambassadors. Creates a common understanding of the company.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I think the same is true for the bevy of social tools.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How does one actually make their great content something people want to talk about and share with their friends?