Remove influence
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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. News media has become less of a focus, and owned media and influencers are at the fore.

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

They are positively impacted by social influencers. In addition to asking how they felt about the content currently available, the survey also collected qualitative data by asking what stories they aren’t seeing. They are craving guidance. They are comfortable with branded content. They trust OWN to curate it.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

And who may be able to influence those actors in their decision-making? Toronto : Imagine Canada , 2007. December 2007 (11). November 2007 (12). October 2007 (14). September 2007 (14). August 2007 (12). July 2007 (12). August 2007 (12). July 2007 (12). June 2007 (10).

Web 2.0 100
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. It finds your customers Companies using traditional marketing methods (e.g.

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. Ignite Social Media launched in 2007, just a few months before the first iPhone came out.

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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Combines the survey and data analysis tools into one package. If there was one hassle it was having to manipulate data from surveys to input into analysis/visualisation tools. Net-Map Toolbox - Influence Mapping of Social Networks : Introduction into the Net-Map Toolbox by Eva Schiffer. Tools for SNA. onasurveys. Steeve Ebener.

Analysis 100
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Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

It is your most opportune time to influence opinion, to change internal processes that will make you a better company. This particular issue, corporate social responsibility, influences not just fans but employees. Most all controversy gives your brand free attention. What you do with it, is up to you.