Remove 2007 Remove Cost Remove Social News Remove Web 2.0
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. The result is bad publicity, regardless of the benefits you believe it yields for the short term. But boy, that’s really convenient.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

Access to these social media communities is free. The only substantial cost for you is time. The best part? We’re seeing an incredible paradigm shift from a paid model to a virtually free model. How many of you would really want to ignore such a viable source of business that comes at such an affordable price?

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Look at their policy about servicing you from the get go.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. What do you choose?