Techipedia: Tamar Weinberg

JULY 15, 2009

Access to these social media communities is free. The only substantial cost for you is time. The best part? We’re seeing an incredible paradigm shift from a paid model to a virtually free model. How many of you would really want to ignore such a viable source of business that comes at such an affordable price?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Look at their policy about servicing you from the get go.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 4, 2010

That’s gotta be more luck than skill no? Reply Tamar Weinberg March 4, 2010 at 3:22 pm Hi Isaacson, actually, I don’t think it’s just “luck.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. Twitter, Customer Service, and Good Brand Management (Conversation Agent): Valeria Maltoni writes a great primer to why Twitter is important for customer service, but then goes a step further and tells you what tools you can use to monitor your brand (and some that cost money and let you respond). Here’s 2006.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 17, 2010

Get Co-Workers Involved Online You absolutely have to get other people in the company involved in your Social Media efforts. It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money? A good tip: think about it as a reputation tattoo.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. High costs don’t always translate to better quality.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. Let’s say you did something along the lines of what I do — social media consulting and strategy.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JUNE 30, 2008

The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. I hate to start over building the network, though, especially since it’s very likely that Plurk will have the same scaling problems. Once Plurk starts building up traffic, it may have the same problem.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Dave : Well, it’s hard to say!

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

MAY 19, 2008

On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour Social media was always social , just not with that funny name. Email is still email (but doesn’t cost $0.25

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Inviting — Building social media applications, such as blogs, wikis, bookmarks, to interact with your audience.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

After all, if you’ve invested the time in reading the book, why not give back some honesty and expertise in an email to the PR person – knowing why you didn’t review the book can help them hone their future pitches and help you build a good reputation. Some big PR firms think they are better than bloggers.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. New for 2008: If your article is highlighted in this comprehensive post, we have badges for you! How to Commit Social Media Suicide : Some people don’t get social media.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. I have another account that is faith-based. And that’s a shame, you know? I’m not just a business person.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 2, 2010

I had graduated college the previous year, so many of my classmates seemed to have “moved on&# from the social sites of my time (all of which have dissolved). The first image is free, but each gift thereafter costs $1. and how to market with the different mindset of the &# new&# Internet.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series. Andy has submitted nearly 15,000 stories to Digg and over 4200 of his submissions have hit the front page of the impossible-to-game social news site.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. New SEOs have a hard time obtaining links. Maybe I am misunderstanding you?

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. As a blogger, you have the potential to reach a tremendous audience.

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

For my own take on why Community Pages shouldn’t have been introduced, see the article I wrote for Reputation Online: [link] Reply aaronaut April 28, 2010 at 2:05 pm love it, love it, love it. I might actually hire a VA to do it for me…but that’s going to cost a pretty penny.

Facebook 277

Facebook Issues MySpace Privacy 277