Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. process of finding a job is not easy. Koka Sexton dot Com: [.]

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. process of finding a job is not easy. Koka Sexton dot Com: [.]

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards. I have NO PROBLEM with conversations happening offsite. It starts looking a little bit less like “sharing&# and “discussing&# articles and a lot more like theft when put in this manner, doesn’t it?

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

AUGUST 25, 2010

It’s about building relationships, spending time on the networks, and having regular conversations with the people you want to connect with who you will value for more than just helping move the needle and getting to the bottom line. It’s not always about numbers and it’s not about sporadic participation.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. The goal, if I understand you correctly, is not to help everyone, but to make everyone feel like they’re being helped (and hopefully helping some people in the process). I don’t they had much of a choice though.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. When this process occurs two page views are counted instead of one, thereby lowering the bounce rate. However, bounce rate data for StumbleUpon is misleading.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. But each day brings new developments and it’s super exciting to participate in the the process and to see the outcomes. You need to consistently work at building relationships and not let them be.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Brian explains that “conversations are happening and it is up to me to either be part of them or not.&#

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. This is especially true as the FTC plans to police sponsored conversations. Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 27, 2009

The date was December 12, 2007, and I was excited to hear that Jonathan was a New Yorker like me. My desire to meet everyone I admire and look up to on the Internet has been a slow process. I really try to get to know these people who I converse with online. But sometimes there are surprises in every single meeting.

Yahoo 154

Yahoo StumbleUpon MySpace Meeting 154

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Here’s my list for 2008. Here’s 2006. Yes, that’s right.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 9, 2008

I know many are already in the process of trying out other social networks, so the phenomenon of social news won’t die down anytime soon. Really, try Propeller, you’ll meet some amazing people there and have actual intelligent conversations. (I Reply Charbarred May 9, 2008 at 9:20 am It’s all they got Tamar.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Start conversing with the people you want to have follow you, and do it consistently. I had it for my NY METS buddies as we tend to have conversations that are lengthy which interferes with my twitter stream for biz but it was still me. You only need to use it when you want to have lengthier conversations. I was still me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MAY 5, 2010

Their YouTube page, ironically, only features a playlist of videos that they love but does not show any videos made by themselves, such as the process of making a Peanut Butter Cup. This method is smart because it helps build interest on another platform and drives conversions directly on their home base. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 1, 2010

It is true all of these blogs were not overnight successes and it took time for them to be where they are but you should also note that growth is a gradual process. Anyway, thanks both of you, for your thoughtful conversation on the issue. Is it where you were some months ago or you are improving? I don’t know what to say.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a lengthy, tedious process. Most of social media relates to relationship building, which is a time-consuming process. Should you proceed either in-house or by outsourcing, you need to respect that social media marketing is a process, requiring a substantial investment of time, and thus, money.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

MARCH 10, 2008

Lacy : You view this as a social graph and you see this as a multi-decade process. We see this as a long term process. Lacy : For such a long time until the Microsoft deal, IPO was a topic of conversation. We think that the way that people share things is the way we want to build upon. Zuckerberg : Correct. Zuckerberg : Right.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. I tell everyone who looks to me for advice that it is a never ending process which is why I continue to read blogs from the experts (YOU) and books and articles – some days overwhelmed but like you, its a passion!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 21, 2008

The final, successful inquiry started with Kristin at online conversation site Threewayaction.com, then moved to Becky-Says’ blog. I really sometimes wonder about the deep thinking processes of some of my fellow human beings, Scary stuff at times. And you don’t even have to pay admission to a horror movie.

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Search Engine Optimization (SEO) : The SEO Success Pyramid : Matt McGee talks about the process of making great websites. How Does a Company Dip its Toes in the Conversation? :

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Customize Your Tab With FBML Beyond simple HTML you can also enter very simple FBML tags to simplify some of the process. Get the conversation started now! ref=ts cheers Reply Ourania March 3, 2010 at 5:11 pm I am in the process of learning all this fun stuff. All the header stuff is taken care of for you.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JULY 7, 2010

The thought process likely was that he wouldn’t get caught. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated. However, following their home Twitter feed was really difficult.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JUNE 23, 2010

There should be a more automatic process that converts these friends to fans. People simply *won’t* do it because they do not want to lose their friends in the conversion process when their friends elect not to Like the entity in two places (or at all anymore!) The process is risky.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

MARCH 24, 2010

“Hit and run” guest posts are of little interest to us, for two reasons: (1) there’s a certain amount of work involved in getting someone set up as a new author and showing them the ropes; and (2) the community responds much much better to those they get to know and converse with regularly. Be a purple cow. How do you measure that?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

In fact, “perfection&# in SEO is an impossibility since SEO is an ongoing process. I also appreciate your characterization of both as ongoing processes (social media is not an event). But long term SEO success, like you said, is an ongoing process and requires constant attention. I believe both have a process.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go?

Facebook 277

Facebook Issues MySpace Privacy 277