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The Top 7 Reasons Why Social Media Marketing Isn’t Getting The Credit it Deserves

Stay N' Alive

When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! When in reality, social media nets a positive ROI for up to 92 percent of businesses that use it properly. The Difficulty in Measuring ROI.

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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile.

Trends 95
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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. And as a result, so has the role of social media managers.

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My Contribution at PaulWriter.com

The Marketing Blog

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. What is your Facebook plan? Share your tips with us!

Web 2.0 152
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How To Measure Your Social Media Efforts

Social Media Network Marketing

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. The whole ROI debate is an interesting one. Do join in.

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Breaking All Of Twitter's Rules

Twist Image

Personally, I was a little late to the game (joining in February of 2007). Avinash Kaushik is not only a personal friend, he's the Digital Marketing Evangelist at Google and author of two-best selling business books ( Web Analytics - An Hour A Day and Web Analytics 2.0 ). digital marketing evangelist. social media roi.

Twitter 103
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#FollowMe: How to Track Your Brand Hashtag

Pixlee

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today.

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