Remove 2007 Remove Analytics Remove Marketing Remove ROI
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Enterprise 2.0 Conversations

The Marketing Blog

I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. Market Predictions Vary so Greatly? A tool is much easier to adopt than a strategy. Implementation Enterprise 2.0:

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. The key is spending it where you get the optimum ROI. It’s all so clean … analytic … programmatic.

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Breaking All Of Twitter's Rules

Twist Image

Personally, I was a little late to the game (joining in February of 2007). Avinash Kaushik is not only a personal friend, he's the Digital Marketing Evangelist at Google and author of two-best selling business books ( Web Analytics - An Hour A Day and Web Analytics 2.0 ). digital marketing evangelist. chris brogan.

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The Specialization of Social Media Analysis

Net-Savvy Executive

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media.

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How To Measure Your Social Media Efforts

Social Media Network Marketing

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. The whole ROI debate is an interesting one. Awesome Post!

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#FollowMe: How to Track Your Brand Hashtag

Pixlee

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. Because of this, consider the use of a more comprehensive analytics tool. Why Hashtag?

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.