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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Only 20 per cent of those use it daily.

Marketing 199
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

LinkedIn 279
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. You could upload it directly to Facebook , create a TikTok , post it to LinkedIn , Tweet it , or make it into an Instagram Story.

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Evolution of Privacy on Facebook

Mindjumpers

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. I have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.

Privacy 185
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Facebook will surge ahead in India

The Marketing Blog

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

Web 2.0 145