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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 195
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The Truth Behind Inbound Marketing You Must Know

Writtent Blog

Definition of Inbound Marketing Image source: cyberclick.net The term was coined in 2005 by the CEO and co-founder of HubSpot, a leading internet marketing company that advocates earning a lead’s interest over buying or begging it. Can you or your team tell engaging, compelling stories about your brand and your solution?

Hubspot 94
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The History of Social Media in 33 Key Moments

Hootsuite

2005 marked the apex of Myspace. Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not. Registering its one-millionth user that same year, the site became just “ Facebook ” in 2005. Try it free today.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Unlike major influencers, they have much smaller audiences—often less than 10,000—but these audiences are often highly engaged and are interested in everything such influencers have to say. Social Listening.

Trends 168
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B2B Influencer Marketing Mastery: Ultimate Guide for Marketers

Pam Moore

The most common desired business outcome for influencer marketing is brand visibility, high ROI, friendlier (warmer) leads and more engagement. By aligning with influencers who share your target audience, you can ensure your messages resonate and drive engagement. Not all agencies are created equal so make sure you do your research.

B2B 78