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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199
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Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

billion monthly active users. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. LinkedIn: 259 million active users. Google Plus: 343 million monthly active users. WhatsApp: 200 million monthly active users. Facebook: 1.19 via Facebook.

Reddit 149
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The Top 3 Social Media iPhone Apps

Firebelly

Earlier this year, Facebook said it “had 665 million active users each day on average in March, up 26 percent from a year earlier, and 751 million using Facebook from a mobile device each month, up 54 percent,” Yahoo News reported. I was surprised to find Twitter coming in the number eight slot.

iPhone 152
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. But unlike that brooding new guy at school with the mysterious scar and sad eyes, the inscrutability of Facebook, LinkedIn, Twitter and the rest is usually infuriating, not alluring.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. billion active users on YouTube. billion active monthly users logging into YouTube. Let us know on Twitter @SproutSocial!

YouTube 111