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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

Marketing 199
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190
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Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

Why: Amplify is one of the most interesting, community-oriented social platforms around. Kitchen confidential – 2 , from 30 in 2005, by … Why: The author (I won’t name her unless she wants me to) is one of my dearest people; I’ve known her since she was a baby. Joe’s post explains why. Wanna Subscribe?

Postrank 149
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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Community Support during World Tragedies. In December of 2005, the first “viral video” appeared online under the name “Lazy Sunday.” I’ll never forget the digital marketing course I took in college that examined social media’s impact on the Arab Spring. Community Support during World Tragedies. Arab Spring.

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#MySMCStory: Social Media Club and Me

Ari Herzog

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. Eight years after building my first website, I began blogging 2004 on a now-deleted LiveJournal community. When he's not blogging, Ari helps brands improve their digital media marketing.

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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Direct mail?

Marketing 123
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Social Media the One Bright Spot for PR Hiring

Proactive Report

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring? Expertise with the technology.