article thumbnail

4 Brands Embracing Diversity in Their Content

Pixlee

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77
article thumbnail

How to Sell Products on TikTok in 7 Easy Steps

Hootsuite

There’s joy, drama, passion, a shared language and a whole lot of community. “Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” TikTok’s Blake Chandlee said at launch.

Products 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

2004 – 2009: Facebook was born in 2004, but its newsfeed didn’t show up until 2006. As well, by helping people discover new communities with a Suggested Groups sidebar (as well as in other high-vis spots throughout the platform, like the Gaming tab and Marketplace). cheap) advertising for your brand’s voice.

HootSuite 145
article thumbnail

Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Create content for communities. Peer-based communities on Slack, LinkedIn, Reddit, Quora, and Telegram require a different kind of content marketing approach.

article thumbnail

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Participate in the Q&A function to share your expertise (it’s like free advertising, when done tastefully). December 2004. November 2004.

LinkedIn 279
article thumbnail

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Athleta community! Build brand communities. While brand communities have existed long before social media. Give back to the community. Key takeaways.

Examples 145
article thumbnail

19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Create a community for like-minded customers. Knowing this, it’s a good idea for businesses to tap into the platform’s community features. Facebook tricks for advertising.

Tips 145