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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Ask questions about the data that focus on company objectives.

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Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. If people had questions, I answered them. Everything.

Education 176
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Do You Have a Stake In The Personal Data Market?

Waxing UnLyrical

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. This begged the question: what data sells at what price, and to whom? Do You Have a Stake In The Personal Data Market?

Data 182
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Why Alps Bethneck is 5 Years Old

Ari Herzog

It started in 2002. From Singapore I’ve watched the social media world develop its identity and characteristics. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. Often, friends from the “real” world gave me passage to the social media world. 2012: Today.

MySpace 187
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Be An Advocate For Your Consumer

Twist Image

This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. I joined Twist Image back in 2002 for two reasons. What I realized - very early on - is that if there is a short cut, a way to get things done faster, cheaper or easier, most marketers will make a run at it. A marketing event.

Apple 86
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. But then it gets even worse. Your Web site.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

ve heard many times after my speeches over the last few weeks, is to be staggered by the implications of where this is all going, followed by the question, â??So s a very valid question. I wonder if the popularity of this post is a sign that few people are actually in control of their use of social media. s happening?â??

Web 2.0 244