My dad died last night. It was too soon.
FEBRUARY 21, 2012
My dad died last night. It was both brief and a long time coming. When my mom told me I was very angry. Our life together was not done. It was too soon. want more time with him. wanted to hug him again, and see his smile, mischievous
Is the Twitter RT irrelevant?
MARCH 24, 2011
Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? think the retweet, aka RT (in both its informal and official forms), has run its course. There are now over 200 million Twitter accounts (not all active), with
Strategy? We Don’t Need No Social Media Strategy
JUNE 16, 2011
An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that
My foursquare stalker: Chapter 2
MARCH 19, 2011
On Wednesday, I had my first experience with a foursquare stalker when a stranger called me at the Great Bear Cafe in Los Gatos, California after I did a 4sq check-in. considered the whole thing harmless if not a little strange. Today, it happened again when I checked into a
A World Gone Social
Learn how companies must adapt to survive.
The rise of the anti-infographic
MARCH 27, 2012
My ineffective protest against the infographic megameme that now pervades our every waking moment: I surrender all copyright to this image, which I created. Post, reuse, steal freely
Death finds me on foursquare
MARCH 16, 2011
Foursquare brought me closer to death today. Around 8:15 a.m. checked in at the Apple Store in Los Gatos, California, and then walked a few doors down and checked in at Great Bear Cafe, where I ordered a mocha. From across the cafe I heard "Is there a Joel Postman
Enough with the social media donuts already
FEBRUARY 8, 2012
It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. could spend hours, but I won't, tracing its origin, which seems to be
The ethics of posting Ghadafi’s death photo
OCTOBER 22, 2011
The recent global (and nearly instant) publication of the gruesome photo of Muaammar Gadafi's body has set off many conversations about the ethics of distributing these kinds of images. As Reuters described it (and the aftermath of his death), "Muammar Gaddafi's body, bloodied and half-naked on a filthy mattress in a
Drive Toward Social Intelligence Maturity
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10 business buzz words we can do without
APRIL 7, 2011
As Agent Scully once said, "not everything is a labyrinth of dark conspiracy, and not everybody is plotting to deceive, inveigle and obfuscate." But business jargon is designed to do just that. It should never be used in any setting, but it is obviously here to stay, so all we
Social Media Policy Should Not Be Driven by Corporate Counsel
MARCH 19, 2012
Subhead: Don't kill all the lawyers. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should
Every word matters
JUNE 13, 2011
Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. couple years ago I wrote a competitive response for internal use
Maintaining corporate reputation on the social web
APRIL 4, 2011
Education, policy and practicality are some of the keys to maintaining corporate reputation on the social web. That was the consensus of a panel I was on last week at the Dow Jones Global Compliance Symposium in Washington, D.C. The panel generally agreed on most points, including: Training, training, and more training
Social Media Marketing GPS
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How important is social media content quality?
JUNE 7, 2011
How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter
Lightweight infographics: outsourcing original thinking
MARCH 31, 2012
We have become a generation of inspirational stamp collectors. With the proliferation of lightweight infographics posted on Pinterest and Facebook, we have outsourced the personal tweet and the status update. We are present at a pivotal moment in the decline of modern civilization. The preeminence of these prepackaged ponderings is a
That’s Not Funny, Dude
OCTOBER 4, 2013
A strength of Facebook, for better or worse, is its ability to let our friends know everything there is to know about us. Earlier this year, I started doing standup comedy in Santa Cruz and San Jose. With my newly added identity of "standup comic," there has been a big change
Facebook free? Hardly
SEPTEMBER 22, 2011
Amidst the latest extensive changes to the Facebook user interface come complaints from columnists, bloggers and millions of users. Many people are upset with Facebook's constant changes, making it nearly impossible to master the site. These complaints are often met with, "So what? Facebook is free. If you don't like
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
Is +1 really 15 years old?
JULY 20, 2011
The +1 convention of voting up a post, recently made popular by Google both in Google Plus and within search results, may seem new and shiny but turns out to be at least 15 years old. mentioned today on Twitter that I thought the use of the expression "+1" was
In Other Social Media News Generalissimo Franco is Still Dead
FEBRUARY 2, 2011
A few weeks ago, before New Years, Time magazine announced that Facebook founder Mark Zuckerberg was its 2010 Person of the Year. Many thought the recognition was a year or two behind the curve. WikiLeaks founder Julian Assange was a runner-up in the magazine's ratings. Too bad Time went with
Ghirardelli deceptive practice sours foursquare offer
NOVEMBER 26, 2011
Yesterday, traveling home from Thanksgiving with family, we stopped at a Ghirardelli Chocolate outlet store on the side of the freeway. checked in with foursquare, and this "Check-in Special" appeared on the screen: I ordered ice cream sundaes for the three of us, and as the clerk was ringing up
Corporate social media: skate everywhere the puck has been and is going
MAY 25, 2012
I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.
Scan Any Product With Your Phone to Buy it on the Web
MAY 2, 2011
AT&T's ATTScanner app lets you scan a bar code which in turn takes you to a web site where you can buy the object you just scanned. This emerging application for mobile phone-based bar code scanning is what I call hard-wired web result. loaded up the app (released last year
Death on foursquare: final chapter
MARCH 21, 2011
As I guessed in my first post, my recent foursquare "stalker" experience was a PR stunt for ifidie.net, a Facebook app that allows users to create messages that will be distributed when they die. The caller who spoke to me when I was at Great Bear in Los Gatos unfortunately
Facebook is commercializing. Get over it.
MAY 11, 2012
Facebook recently announced that they are testing a service whereby, for $2, users could highlight their status updates so they stand out from the other updates in the timeline. This has created a fuss among some people who have called this shameless self promotion (a tautology if there ever was one
Shankman: Death to Social Media Experts. Do You Agree?
MAY 23, 2011
Peter Shankman’s recent post I Will Never Hire a “Social Media Expert,” and Neither Should You is a cheap shot that could have been much more useful, but was instead focused on name calling and sensationalism. Shankman opens with “I was going to call this article All ‘Social Media Experts’ need
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
Ignoring Twitter = Loss On Noninvestment
OCTOBER 14, 2011
A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for
Bread perfected: elegant prose
JULY 13, 2011
For a programmer, an "elegant" solution is one that uses the least code possible to handle a particular function or process. Last month I wrote about the importance of every single word you choose. This week I spotted on the side of an Oroweat bread truck one of the most
The Top Five Things You Really Aren’t Supposed to Share on Facebook
AUGUST 27, 2013
There’s plenty of advice out there on what not to share on Facebook. Usually this extends to things like memes, pictures of kids on the first day of school, cute cat pictures, what you had for lunch and so on. Does anyone believe that anyone’s life is as perfect and happy
Good Ol’ Burgers Links Social Media w/ Live Consumers
JANUARY 7, 2011
I recently found myself at Good Ol' Burgers and was struck by how well they alert consumers to their social media efforts via in-store promotion, and how clearly they articulate what's in it for the customer who engages with them through social media. Good Ol' Burgers has business cards all over
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Facebook growth may be more disorienting than staggering
MAY 14, 2012
As Facebook prepares for its IPO later this week, the question of valuation, and the role of its gigantic (even by global geopolitical standards) user base is among the most contested issues. Not everyone agrees on how many users Facebook has. Like most networks/media sites, the company has various ways of
You’re worth $130 to Facebook
APRIL 8, 2011
Facebook was recently valued at $85B on SecondMarket. With a current user base of 650 million*, each Facebook user would be worth $130 to the company. Warren Buffet thinks social networks in general are overvalued, and we might be headed for the Web 2.0 version of the dot-com bubble/bust, but in
Dick Clark jokes - too soon!
APRIL 18, 2012
Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well
Social media love is all you need
APRIL 9, 2012
It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain