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My dad died last night. It was too soon.


My dad died last night. It was both brief and a long time coming. When my mom told me I was very angry. Our life together was not done. It was too soon. want more time with him. wanted to hug him again, and see his smile, mischievous


Is the Twitter RT irrelevant?


Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? think the retweet, aka RT (in both its informal and official forms), has run its course. There are now over 200 million Twitter accounts (not all active), with

Strategy? We Don’t Need No Social Media Strategy


An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that

My foursquare stalker: Chapter 2


On Wednesday, I had my first experience with a foursquare stalker when a stranger called me at the Great Bear Cafe in Los Gatos, California after I did a 4sq check-in. considered the whole thing harmless if not a little strange. Today, it happened again when I checked into a

A World Gone Social

Learn how companies must adapt to survive.

The Trouble with Social Media Influence


Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It now refers to a complex measurement of a person's or company's social media influence. It has been said that one of the nicest things about industry standards is there are so many

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Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications


Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook

The rise of the anti-infographic


My ineffective protest against the infographic megameme that now pervades our every waking moment: I surrender all copyright to this image, which I created. Post, reuse, steal freely


Death finds me on foursquare


Foursquare brought me closer to death today. Around 8:15 a.m. checked in at the Apple Store in Los Gatos, California, and then walked a few doors down and checked in at Great Bear Cafe, where I ordered a mocha. From across the cafe I heard "Is there a Joel Postman

Enough with the social media donuts already


It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. could spend hours, but I won't, tracing its origin, which seems to be

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The ethics of posting Ghadafi’s death photo


The recent global (and nearly instant) publication of the gruesome photo of Muaammar Gadafi's body has set off many conversations about the ethics of distributing these kinds of images. As Reuters described it (and the aftermath of his death), "Muammar Gaddafi's body, bloodied and half-naked on a filthy mattress in a

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

10 business buzz words we can do without


As Agent Scully once said, "not everything is a labyrinth of dark conspiracy, and not everybody is plotting to deceive, inveigle and obfuscate." But business jargon is designed to do just that. It should never be used in any setting, but it is obviously here to stay, so all we


Social Media Policy Should Not Be Driven by Corporate Counsel


Subhead: Don't kill all the lawyers. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should

Every word matters


Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. couple years ago I wrote a competitive response for internal use

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Maintaining corporate reputation on the social web


Education, policy and practicality are some of the keys to maintaining corporate reputation on the social web. That was the consensus of a panel I was on last week at the Dow Jones Global Compliance Symposium in Washington, D.C. The panel generally agreed on most points, including: Training, training, and more training

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How important is social media content quality?


How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter

Lightweight infographics: outsourcing original thinking


We have become a generation of inspirational stamp collectors. With the proliferation of lightweight infographics posted on Pinterest and Facebook, we have outsourced the personal tweet and the status update. We are present at a pivotal moment in the decline of modern civilization. The preeminence of these prepackaged ponderings is a

That’s Not Funny, Dude


A strength of Facebook, for better or worse, is its ability to let our friends know everything there is to know about us. Earlier this year, I started doing standup comedy in Santa Cruz and San Jose. With my newly added identity of "standup comic," there has been a big change

Facebook free? Hardly


Amidst the latest extensive changes to the Facebook user interface come complaints from columnists, bloggers and millions of users. Many people are upset with Facebook's constant changes, making it nearly impossible to master the site. These complaints are often met with, "So what? Facebook is free. If you don't like

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Is +1 really 15 years old?


The +1 convention of voting up a post, recently made popular by Google both in Google Plus and within search results, may seem new and shiny but turns out to be at least 15 years old. mentioned today on Twitter that I thought the use of the expression "+1" was

In Other Social Media News Generalissimo Franco is Still Dead


A few weeks ago, before New Years, Time magazine announced that Facebook founder Mark Zuckerberg was its 2010 Person of the Year. Many thought the recognition was a year or two behind the curve. WikiLeaks founder Julian Assange was a runner-up in the magazine's ratings. Too bad Time went with

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Ghirardelli deceptive practice sours foursquare offer


Yesterday, traveling home from Thanksgiving with family, we stopped at a Ghirardelli Chocolate outlet store on the side of the freeway. checked in with foursquare, and this "Check-in Special" appeared on the screen: I ordered ice cream sundaes for the three of us, and as the clerk was ringing up

Corporate social media: skate everywhere the puck has been and is going


I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Scan Any Product With Your Phone to Buy it on the Web


AT&T's ATTScanner app lets you scan a bar code which in turn takes you to a web site where you can buy the object you just scanned. This emerging application for mobile phone-based bar code scanning is what I call hard-wired web result. loaded up the app (released last year

Death on foursquare: final chapter


As I guessed in my first post, my recent foursquare "stalker" experience was a PR stunt for, a Facebook app that allows users to create messages that will be distributed when they die. The caller who spoke to me when I was at Great Bear in Los Gatos unfortunately

Facebook is commercializing. Get over it.


Facebook recently announced that they are testing a service whereby, for $2, users could highlight their status updates so they stand out from the other updates in the timeline. This has created a fuss among some people who have called this shameless self promotion (a tautology if there ever was one

Shankman: Death to Social Media Experts. Do You Agree?


Peter Shankman’s recent post I Will Never Hire a “Social Media Expert,” and Neither Should You is a cheap shot that could have been much more useful, but was instead focused on name calling and sensationalism. Shankman opens with “I was going to call this article All ‘Social Media Experts’ need

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Ignoring Twitter = Loss On Noninvestment


A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for

Study 24

The Top Five Things You Really Aren’t Supposed to Share on Facebook


There’s plenty of advice out there on what not to share on Facebook. Usually this extends to things like memes, pictures of kids on the first day of school, cute cat pictures, what you had for lunch and so on. Does anyone believe that anyone’s life is as perfect and happy

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Bread perfected: elegant prose


For a programmer, an "elegant" solution is one that uses the least code possible to handle a particular function or process. Last month I wrote about the importance of every single word you choose. This week I spotted on the side of an Oroweat bread truck one of the most

Good Ol’ Burgers Links Social Media w/ Live Consumers


I recently found myself at Good Ol' Burgers and was struck by how well they alert consumers to their social media efforts via in-store promotion, and how clearly they articulate what's in it for the customer who engages with them through social media. Good Ol' Burgers has business cards all over

Facebook growth may be more disorienting than staggering


As Facebook prepares for its IPO later this week, the question of valuation, and the role of its gigantic (even by global geopolitical standards) user base is among the most contested issues. Not everyone agrees on how many users Facebook has. Like most networks/media sites, the company has various ways of

You’re worth $130 to Facebook


Facebook was recently valued at $85B on SecondMarket. With a current user base of 650 million*, each Facebook user would be worth $130 to the company. Warren Buffet thinks social networks in general are overvalued, and we might be headed for the Web 2.0 version of the dot-com bubble/bust, but in

Dick Clark jokes - too soon!


Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well

Social media love is all you need


It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain

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They want our Facebook log-in info! Run away!


The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials.  (Shel Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this

Social media gurus: slow down for God’s sake!


In the course of just a couple of weeks, Pinterest "buzz" went from "chick niche site social network version of Etsy" to "the next amazing revolution in social business" to "Watch out, they trample on copyright holders! just deleted my account." Did the world really change that much in less

Bad housekeeping seal of approval


I had a quick hint for public speakers and speechwriters on how to make a speaker more statesmanlike. Don't have important people make "housekeeping" remarks, like: I'd like everyone to thank our sponsors There's a great buffet at the back of the room Don't forget to attend those birds-of-a-feather sessions this afternoon Drop by

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