I have a lot of rules I’ve imposed on myself, in everything I do. won’t use a postage meter, for example, because I think an envelope with a stamp is less likely to be thrown out. also have a lot of rules for how I use Twitter, so I thought I would share them. was very deliberate when I wrote “rules for how I use Twitter.” These are the rules I’ve established for myself. wouldn’t presume to tell you how to use Twitter. Be relevant 90% of the time. Be original 90% of the time. Don’t rely too heavily on retweeting other people’s content. Don’t tweet about pets. Make the world a better place.

In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. And all but one of them are dead. Publication is a self-invasion of privacy.” Marshall McLuhan. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. How much information is too much? Marshall McLuhan.

The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. Imagine you’re chatting with a real friend in a real cafe. The following might be true of your conversation: It is just between the two of you, and not meant for others. If you’re not cautious, a couple of people might overhear. There’s no permanent record of your conversation. It could live on for years.