Products Reference Social Capital Social CRM 
Convince & Convert
JUNE 30, 2010
You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.
Convince & Convert
JUNE 23, 2010
The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. There are people out there that currently hate your product because it isn’t giving them what they need. Embrace these people. Embrace these people as well.
Expert insights. Personalized for you.
129 
Let's personalize your content