Mobile Reputation Skills Social Capital 
Sprout Social
SEPTEMBER 14, 2022
A brand strategy outlines how you approach the work that goes into building and maintaining a positive brand reputation. They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals.
Convince & Convert
JUNE 23, 2010
Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right.
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