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5 Social Marketing Stories You Need To Read

Firebelly

80+% of Twitter Accounts Inactive, But Core Users More Committed By Dirk Singer Though Twitter won’t be heading into obscurity like the virtual world (this New York Times article gives some good reasons why), it’s still the case that Twitter’s actual user base is small compared to the number of registrations as some new stats from RJMetrics show.

Marketing 100
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. 13% who are on Twitter), 92% use email and search engines, and 81% go online to check the weather. Meanwhile, dating websites and virtual worlds (e.g. million followers”).