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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. It’s almost like answering 1 out of every 100 emails!

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A lurker is someone who watches a social media feed or belongs to a social media group but does not engage with the content with a like or reply. —M—. Microblogging. Microblogging is the practice of publishing short content updates to platforms such as Twitter and Tumblr. See Vanity metric.

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