The 1-9-90 rule won't work for Internal Collaboration
Buzz Marketing for Technology
SEPTEMBER 15, 2009
Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. You go crazy making your business case based on the idea that people will be so much more productive.
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