8 Influencer Marketing Metrics To Pay Attention To In 2024
Keyhole.co
FEBRUARY 8, 2024
67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). This trend is expected to continue into 2024.
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