Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

The 17 Best Social Media Management Tools

Webbiquity SMM

3) Radian6 (aka Social Studio). Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets.