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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( Organic or paid? B2B Marketing Insider ). The average CTR for banners is 0.01 eMarketer ). eMarketer ).