Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 127

Strategy Content How To Survey 127

Webbiquity SMM

JUNE 10, 2014

Report positive and negative outcomes of the campaign. Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Conference 196

Conference Social Media SEO Marketing 196

Sprout Social

APRIL 10, 2019

Although there are benefits to reading through in-depth reports and white papers, social media has its own distinct set of advantages for industry analysis. Hashtags are more or less the social equivalent across most social networks. This analysis includes hashtags, too. . Authenticity.

Analysis 98

Analysis Industry Social Media How To 98

Webbiquity SMM

MARCH 29, 2016

It’s also important to use hashtags correctly. Hashtags are very important on Twitter but can’t contain spaces. One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

JUNE 9, 2020

This report by IDC states that 80% of the marketing content goes untouched and unnoticed, even though most of it has been created for sales enablement. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. That being said, sales don’t share as much content as they should.

B2B 147

B2B Survey ROI Sentiment 147

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Once it’s set up, marketers can access pageview information from within the Sprout platform for quick and easy reporting. Dust off your most recent content audit.

B2B 120

B2B Instagram How To Marketing 120

Webbiquity SMM

NOVEMBER 12, 2013

Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( Use hashtags—but sparingly. B2B Marketing Insider ). The average CTR for banners is 0.01 BizReport ).

Statistics 226

Statistics Social Media B2B Journal 226

Sprout Social

MAY 10, 2023

For example, if you recently published a research report, share some findings on relevant Twitter threads or create a series of Tweets promoting the report. Use trending hashtags Using popular hashtags in your tweets can accelerate your visibility and help you reach new audiences. Here’s how we do it at Sprout Social.

Twitter 104

Twitter Hashtag Sentiment Trends 104

Convince & Convert

DECEMBER 30, 2015

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. White Papers. Industry News. Company Goals. How cool is that?!

Diagrams 60

Diagrams Posterous Template Templates 60

Convince & Convert

SEPTEMBER 15, 2015

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. White Papers. Industry News. Company Goals. How cool is that?!

Types 60

Types Content Diagrams Posterous 60