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Brand strategy: What it is and how to create a strong framework

Sprout Social

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. Why strategic brand management matters on social. Your social profiles are like a showroom for your brand strategy.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. I am starting to use Plurk more with the mobile interface, though it isn’t 100%. It works for that purpose just fine. But PLURK?

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