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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines?

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about branding: YouTube: How to Use It for Branding. 13 YouTube Community-Building Hacks You Never Knew About. What Should I Do With Trolls on My YouTube Account? User-generated content (UGC). That YouTube video everyone has seen about a product? How to Build a Brand on Twitter in 11 Easy Steps.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A geotag is a specific location added to a photo, video, or other social media post. Geotags can expose your posts to more people, since content is often searchable by location. User-generated content (UGC). When brands reshare that content with their own followers, they’re implementing a UGC campaign.

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