No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines?
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