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#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

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12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

On Instagram and other platforms, hashtags sub for keywords. Make sure to also include geotags and rich captions, all of which will help yield better results in the Explore tab. The Washington Post’s travel offshoot By The Way uses the carousel to build intrigue: View this post on Instagram. Get the free cheat sheet now!