Findability Loyalty Real Estate Social Networking 
Pam Moore
JUNE 21, 2019
Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Findable – If your target audience can't find it, it's all for nothin'! Brand loyalty – Content should help drive brand loyalty with reader. Source: Wikipedia. Know your audience.
Webbiquity SMM
AUGUST 28, 2012
Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen. Social Media Facts and Stats. Companies Struggle To Manage Social Media by MediaPost. New technologies to manage social by iMedia Connection.
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