UTM Tracking: The Major Key of Social ROI
Sprout Social
JANUARY 18, 2017
UTM stands for “Urchin Tracking Module.” If you wanted to target a specific term when sharing a link, test the creative that was used with the link or even analyze the hashtag you used in the post, you just tack on more UTM parameters. What are UTMS? The only important thing you need to extract from that is the word “tracking.”
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