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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

OCTOBER 22, 2012

Mommy bloggers were invited to view the event live, and it was streamed live on UStream. The campaign effectively joins a local, live action event with social media engagement and good, old-fashioned advertising. The effort saw Rezell reach his goal of breaking the Guinness World Record for number of costume changes.

Ustream 168
Ustream Blogger Campaign Social Media 168
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The New Twitter

Mindjumpers

SEPTEMBER 15, 2010

Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more. If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media.

Twitter 174
Twitter Ustream Embedding Policies 174
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