Webbiquity SMM

JANUARY 2, 2013

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Convince & Convert ). 9 out of 10 marketers say they measure social presence (e.g., eMarketer ).

Social Media 249

Social Media B2B Marketing SEO 249

Techipedia: Tamar Weinberg

JANUARY 5, 2012

How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” PPC Marketing & Paid Search. 43 Paid Search Signals You Need to Understand : These are the signals that reflect the user who is searching and the behavior of the user and thus must be understood for maximum gain.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

DECEMBER 21, 2016

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Don’t leave home without Google Analytics! Talkwalker Alerts.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120