Events Microblogging Social News UGC 
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic.
Techipedia: Tamar Weinberg
MARCH 17, 2010
Editorial content (developer diaries, tutorials, etc) -In-game live event support -Real-life event organization and support, e.g. trade shows, player gatherings, etc. Disaster management (servers go down, critical bug found, etc.)
Techipedia: Tamar Weinberg
JANUARY 5, 2010
These posts are not in response to newsworthy events, nor are they displayed in any particular order. 10 Rules for Increasing Community Engagement (Mashable): A big point that Leah Betancourt makes here is the emphasis on user generated content (UGC). Every year, I can only read so many articles.
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