Engagement RSS Social Capital Social CRM 
Convince & Convert
JUNE 22, 2010
You have to commit to social media for the long haul to see the benefits. I think instead what the mantra should be is 'integrated strategies work, and social media can add another important dimension to those strategies.' You also know how to measure your ROI effectively. Good luck converting the masses !
Convince & Convert
JUNE 28, 2010
If the content gets plenty of comments (good/bad), you need a response plan (the oft mentioned engagement). gotta follow up to capitalize on what's working, identify and correct what's not. One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process?
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